Hanapin Marketing/Bloomington, IN
Job Description
Search Marketing Specialist
Hang out with people who understand blogging and Twitter, work with some of the best brands in Indiana, and spend your days where your talents and intelligence are appreciated!
The ideal candidate...
* loves the Internet;
* obsessively makes to do lists;
* possesses a "whatever it takes" attitude;
* feels comfortable talking to a CEO or Joe the plumber; and
* is eager and willing to tackle new experiences and situations.
And, if you also like The Office and Lost, we love you already! Read on!
Hanapin Marketing (www.hanapinmarketing.com) is an award-winning and fast-growing Internet marketing company, located in Bloomington, Indiana. We have an open position for a Search Marketing Specialist, who will work with clients on both search engine optimization and pay per click advertising. We have a comprehensive and intensive 12-week training program, so while experience in SEO and PPC is helpful, it's not required.
JOB DESCRIPTION
Account Management - You'll work with 5-10 clients on SEO and/or PPC. Some are short-term consulting arrangements, while a vast majority are long-term engagements. You'll be responsible for communicating with clients via email, phone, and/or in-person.
Tracking and Goal Setting - You'll work with your clients to establish goals and to implement tracking for those goals, which can vary greatly in nature: rankings, traffic, leads, sales, and/or revenue.
Research, Analysis, and Problem Solving - You'll get your hands dirty with website audits, competitive research, keyword research, analysis of web analytics, and much more. Additionally, you'll research best practice strategies for both SEO and PPC and implement the best tactics to help your clients achieve their goals.
Blogging - More than 20,000 people each month read Hanapin's blogs. After 6-12 months, you'll write for our both SEO Boy (www.seoboy.com) and PPC Hero (www.ppchero.com), our blogs that cover the search marketing world.
Marketing and Publicity - All Hanapin employees help grow the company through writing articles for the blogs, making content updates to our corporate website, writing proposals, speaking at conferences and seminars, networking and referring new clients, et. al.
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